Named after Jim Cavill, the original hotelier who effectively gave birth to Surfers Paradise tourism, Cavill Avenue is the focal point of the Gold Coast. Lined with shops, nightclubs, bars and fast food outlets, the street has recently undergone some landscaping. The street stretches from the famous 'Surfers Paradise' sign next to the beach on The Esplanade, down through an array of restaurants, shops and nightclubs. There is lots of surf art and regular live music performances from buskers lining the street at night to pub bands. The arcades and streets nearby are the real heart of Surfers Paradise, with fantastic food, surfboard shops, tattoo parlours, T-Shirt emporiums and secret nightclub doors.